Crickle Daisy

A playful beauty and lifestyle brand blending softness, nostalgia, and femininity through color, pattern, and packaging.

My work included brand identity development, packaging design, visual direction, and a custom collection of textile-inspired patterns created for apparel, blankets, and promotional materials.

The visual world was designed to feel youthful, dreamy, and emotionally expressive while maintaining a cohesive and recognizable brand language across product and digital touchpoints.